Presentation
Pitch Perfect: Adapting Human Factors Elevator Pitches to Various Healthcare Stakeholders
DescriptionHuman Factors and Ergonomics (HF/E) has become increasingly integrated into many contexts throughout the domain of healthcare, including operationally embedded in hospitals, consulting, digital health, medical device companies, government/advocacy, and academia. However, many of the organizations and individuals we work with are unfamiliar with the field of HF/E. In many cases, we need to quickly and effectively share about the science and goals to demonstrate our value and purpose. We have developed succinct elevator pitches to effectively introduce HF/E to a range of different end-users.
The goal of this panel is to bring together a diverse set of HF/E practitioners within healthcare, including representation from consulting, government advocacy, academia, medical device companies, and hospital operations and research. The panelists will share their elevator pitches and how they’ve tailored these pitches over time to adapt to their unique contexts and their specific stakeholders. They will also demonstrate how to adapt their introductions for different audiences (e.g., Chief Financial Officers vs. frontline healthcare practitioners vs. professors from different industries), amounts of time (e.g., an elevator ride vs. an hour), goals (e.g., hiring, product purchasing, participating in a study), and familiarity with the field. Each panelist will also share what has worked well and lessons learned from less-successful introductions.
Many HF/E practitioners have limited exposure to how others form their introductions. Feedback from peers could be helpful to improve effectiveness of these pitches. Following the panelist presentations, we will provide space for session attendees to share and receive feedback on their own elevator pitches from both the panelists and other attendees.
Panelist Backgrounds:
Laura H. Barg-Walkow, Ph.D., is a Human Factors Engineer at Children’s Hospital Colorado in Aurora, CO. She attained her doctorate in Engineering Psychology from the Georgia Institute of Technology in 2017. Dr. Barg-Walkow is embedded in the patient safety department where she supports clinical operations. Dr. Barg-Walkow’s work focuses on applied projects to improve safety, satisfaction, and efficiency in healthcare organizations.
Janey Barnes, PhD is a human factors specialist and principal of User-View, Inc. User-View is a human factors, user experience, and design consultancy. Janey leads teams who lead client programs that encompass every aspect of human factors. Throughout her career, Janey has worked with clients in the healthcare, medical device, automotive, consumer product, and financial industries. Janey and the User-View team conduct state of the art user-centered research and design to support client programs. Project work spans user-based research from requirements gathering to validation usability testing. Janey is affiliated with several professional organizations and participates in these organizations by planning conferences, teaching workshops, and making presentations. Janey serves on the AAMI Human Factors Committee, AAMI Health IT Usability Group, Digital Therapeutics Alliance Workgroups, and Triangle UXPA Advisory Board.
Sylvain Bruni, S.M. is Principal Human Systems Engineer and Deputy Division Director for Performance Augmentation Systems at Aptima, Inc. His work focuses on developing and deploying human-AI collaborative technologies in defense and healthcare domains. Mr. Bruni is the product manager for MyNICU, a multilingual parent-engagement application to support effective and meaningful interactions between clinical staff and families in the Neonatal Intensive Care Unit at Beth Israel Deaconess Medical Center (Boston, MA). Mr. Bruni is also Entrepreneur-in-Residence at Aptima, with a goal of transitioning two healthcare research applications to commercial markets: a Sidekick™ for remote patient monitoring and a caregiver engagement platform in critical care settings. Mr. Bruni holds an SM in Aeronautics and Astronautics from Massachusetts Institute of Technology (MIT) and a Diplôme d’Ingénieur from CentraleSupélec (France).
Raj M. Ratwani, Phd is the vice president of scientific affairs for the MedStar Health Research Institute, the director of the MedStar Health National Center for Human Factors in Healthcare and an associate professor at the Georgetown University School of Medicine. He is an active applied researcher and has been funded by the Agency for Healthcare Research and Quality (AHRQ), National Institutes of Health (NIH), The Pew Charitable Trusts, and industry partners. He has published over 100 peer-reviewed articles appearing in high-impact journals such as The Journal of the American Medical Association (JAMA) and Health Affairs and has influenced both policy and frontline clinical practice. His research has been featured by Politico, Fortune, Kaiser Health News, National Public Radio (NPR), and many other media outlets. He has served on federal advisory committees and testified to the U.S. Senate Health, Education, Labor, and Pensions Committee.
Wendy A. Rogers, Ph.D. is a Khan Professor of Applied Health Sciences at the University of Illinois Urbana-Champaign and a Certified Human Factors Professional. She directs the Human Factors and Aging Laboratory, the McKechnie Family LIFE Home, the Health Technology Education Program, and the Collaborations in Health, Aging, Research, and Technology Program. Consequently, her elevator pitches may be to potential research collaborators, donors, granting agencies, prospective students, or clients.
Chelsea L. Wanta is the Experience Design Director, Usability at GE HealthCare. In this role, she leads a team of Usability Engineers that apply Human Factors principles and methods to support the design of medical device user interfaces across Imaging and Digital product families. Chelsea has extensive experience in leading and implementing global processes for Usability Engineering and User-Centered Design. She has also participated on the AAMI and IEC Human Factors committees, representing GE HealthCare for many years. Chelsea holds a Bachelor’s degree in Biomedical Engineering and a Master’s degree in Human Factors and Ergonomics from the University of Wisconsin-Madison.
The goal of this panel is to bring together a diverse set of HF/E practitioners within healthcare, including representation from consulting, government advocacy, academia, medical device companies, and hospital operations and research. The panelists will share their elevator pitches and how they’ve tailored these pitches over time to adapt to their unique contexts and their specific stakeholders. They will also demonstrate how to adapt their introductions for different audiences (e.g., Chief Financial Officers vs. frontline healthcare practitioners vs. professors from different industries), amounts of time (e.g., an elevator ride vs. an hour), goals (e.g., hiring, product purchasing, participating in a study), and familiarity with the field. Each panelist will also share what has worked well and lessons learned from less-successful introductions.
Many HF/E practitioners have limited exposure to how others form their introductions. Feedback from peers could be helpful to improve effectiveness of these pitches. Following the panelist presentations, we will provide space for session attendees to share and receive feedback on their own elevator pitches from both the panelists and other attendees.
Panelist Backgrounds:
Laura H. Barg-Walkow, Ph.D., is a Human Factors Engineer at Children’s Hospital Colorado in Aurora, CO. She attained her doctorate in Engineering Psychology from the Georgia Institute of Technology in 2017. Dr. Barg-Walkow is embedded in the patient safety department where she supports clinical operations. Dr. Barg-Walkow’s work focuses on applied projects to improve safety, satisfaction, and efficiency in healthcare organizations.
Janey Barnes, PhD is a human factors specialist and principal of User-View, Inc. User-View is a human factors, user experience, and design consultancy. Janey leads teams who lead client programs that encompass every aspect of human factors. Throughout her career, Janey has worked with clients in the healthcare, medical device, automotive, consumer product, and financial industries. Janey and the User-View team conduct state of the art user-centered research and design to support client programs. Project work spans user-based research from requirements gathering to validation usability testing. Janey is affiliated with several professional organizations and participates in these organizations by planning conferences, teaching workshops, and making presentations. Janey serves on the AAMI Human Factors Committee, AAMI Health IT Usability Group, Digital Therapeutics Alliance Workgroups, and Triangle UXPA Advisory Board.
Sylvain Bruni, S.M. is Principal Human Systems Engineer and Deputy Division Director for Performance Augmentation Systems at Aptima, Inc. His work focuses on developing and deploying human-AI collaborative technologies in defense and healthcare domains. Mr. Bruni is the product manager for MyNICU, a multilingual parent-engagement application to support effective and meaningful interactions between clinical staff and families in the Neonatal Intensive Care Unit at Beth Israel Deaconess Medical Center (Boston, MA). Mr. Bruni is also Entrepreneur-in-Residence at Aptima, with a goal of transitioning two healthcare research applications to commercial markets: a Sidekick™ for remote patient monitoring and a caregiver engagement platform in critical care settings. Mr. Bruni holds an SM in Aeronautics and Astronautics from Massachusetts Institute of Technology (MIT) and a Diplôme d’Ingénieur from CentraleSupélec (France).
Raj M. Ratwani, Phd is the vice president of scientific affairs for the MedStar Health Research Institute, the director of the MedStar Health National Center for Human Factors in Healthcare and an associate professor at the Georgetown University School of Medicine. He is an active applied researcher and has been funded by the Agency for Healthcare Research and Quality (AHRQ), National Institutes of Health (NIH), The Pew Charitable Trusts, and industry partners. He has published over 100 peer-reviewed articles appearing in high-impact journals such as The Journal of the American Medical Association (JAMA) and Health Affairs and has influenced both policy and frontline clinical practice. His research has been featured by Politico, Fortune, Kaiser Health News, National Public Radio (NPR), and many other media outlets. He has served on federal advisory committees and testified to the U.S. Senate Health, Education, Labor, and Pensions Committee.
Wendy A. Rogers, Ph.D. is a Khan Professor of Applied Health Sciences at the University of Illinois Urbana-Champaign and a Certified Human Factors Professional. She directs the Human Factors and Aging Laboratory, the McKechnie Family LIFE Home, the Health Technology Education Program, and the Collaborations in Health, Aging, Research, and Technology Program. Consequently, her elevator pitches may be to potential research collaborators, donors, granting agencies, prospective students, or clients.
Chelsea L. Wanta is the Experience Design Director, Usability at GE HealthCare. In this role, she leads a team of Usability Engineers that apply Human Factors principles and methods to support the design of medical device user interfaces across Imaging and Digital product families. Chelsea has extensive experience in leading and implementing global processes for Usability Engineering and User-Centered Design. She has also participated on the AAMI and IEC Human Factors committees, representing GE HealthCare for many years. Chelsea holds a Bachelor’s degree in Biomedical Engineering and a Master’s degree in Human Factors and Ergonomics from the University of Wisconsin-Madison.
Event Type
Discussion Panel
TimeTuesday, March 263:30pm - 4:30pm CDT
LocationSalon A-1
Hospital Environments