Presentation
Techniques for Invention: How Generative Research & Product Tensions Unlock Creativity & Improved Performance
DescriptionIn product land, we all dream of the day that we can create that completely new product: the one that is going to solve all those glaring issues and unmet user needs; however, those opportunities are few and far between. There are many obstacles that result in pushing out the same product with a few tweaks. As a designer, we do not have control over all these obstacles, but we can drastically improve a product by building on its current technology and regulatory state through the creation of well-balanced UX and inventive design practices.
In this workshop, Ashley will impart the skills to help you redefine your product experience within your current constraints using the Concept Tension Model—a tool to use during generative research and human-centered design to create uniquely fitting solutions that break past expected ideas and deliver on all competing goals. She will also discuss strategies for converting hesitant team members. Actual change is uncomfortable – there will be doubts and that is ok. We don’t want to ignore those doubts, but instead turn those doubts into questions answered with data. These objectives will be discussed in real project examples, like iRhythm’s Zio Patch, and practiced together in group activities.
What You Will Learn
• How to push past current thinking with generative research using the Concept Tension Model ideation tool
• How to incorporate stakeholders to improve outcomes and increase buy-in
• How to safely leave tradition behind using Cognitive Based Design Principles
• Define a balanced approach to a product vision with or without user feedback
It's recommended that attendees bring computers to participate in workshop activities; other materials will be provided by the speaker. This workshop is great for designers and/or product managers with a working knowledge of best practices and principles who are looking to elevate their products with new approaches and ideation tools to create one-of-a-kind healthcare solutions.
In this workshop, Ashley will impart the skills to help you redefine your product experience within your current constraints using the Concept Tension Model—a tool to use during generative research and human-centered design to create uniquely fitting solutions that break past expected ideas and deliver on all competing goals. She will also discuss strategies for converting hesitant team members. Actual change is uncomfortable – there will be doubts and that is ok. We don’t want to ignore those doubts, but instead turn those doubts into questions answered with data. These objectives will be discussed in real project examples, like iRhythm’s Zio Patch, and practiced together in group activities.
What You Will Learn
• How to push past current thinking with generative research using the Concept Tension Model ideation tool
• How to incorporate stakeholders to improve outcomes and increase buy-in
• How to safely leave tradition behind using Cognitive Based Design Principles
• Define a balanced approach to a product vision with or without user feedback
It's recommended that attendees bring computers to participate in workshop activities; other materials will be provided by the speaker. This workshop is great for designers and/or product managers with a working knowledge of best practices and principles who are looking to elevate their products with new approaches and ideation tools to create one-of-a-kind healthcare solutions.
Event Type
Workshop
TimeSunday, March 241:30pm - 5:30pm CDT
LocationSalon A-3