Presenter Full Program · Contributors · Organizations · Search Program · Flagged · Happening NowMore…Search ProgramFlaggedHappening NowMichelle A. ChuiUniversity of Wisconsin - MadisonPresentationsOral PresentationsSenior Safe Case-Study: Examining a Conflict of Users and User-Centered DesignPatient Safety Research and InitiativesOral PresentationsApplying the Communication-Human Information Processing Model to Understand Older Adult Cognitive Processing of Direct-to-Consumer AdvertisementsPatient Safety Research and Initiatives