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MDD31 - Will the future be digital? The path to digital instructional content for drug delivery
DescriptionIntroduction & Background
With the proliferation of digital products globally and 72% of Americans seeking health information from online sources, digital patient support materials have great potential in improving the patient experience and supporting safe product use. From better legibility and accessibility of instructional content, digital media can offer engaging ways to help user’s self-administer therapies.
This panel discussion will explore the current trends in the use of digital instructions within the industry and how manufacturers can fully realize their potential. Currently, digital instructions are primarily developed for digital products or as promotional instructional labelling, supplemental to the regulatory required labelling, such as the paper-based instructions for use. Key digital promotional labelling typically includes abbreviated instructional brochures and videos, but may also include other media such as interactive digital guides. Discussion will explore the current landscape of digital instructional content in medical products, examining how it is currently being applied, where future potential lies and what the barriers are to wider adoption.
While human factors practitioners are an essential part of developing traditional instructional content, they can be overlooked in promotional material development, presenting a missed opportunity to capture a rich understanding of product usability and associated instructional design intent. Drawing on leading experts from global device manufacturers and design and development consultancy, it will discuss how human factors practitioners can collaborate and effectively influence the design of digital and promotional instructional content, to ensure the best patient outcome and experience with product use.

Panel Discussion
There are ongoing efforts across industry to digitalize instructions, both for improved sustainability and to support improved patient outcomes. This panel aims to invite a broad range of perspectives to evolve a deeper understanding of what best practice looks like today and what promising avenues should be explored in future. Key questions will be considered in relation to this, including:
• What are the trends in the current application and future potential of digital instructions for improved patient experience and product use?
• Where can digital instructions have the greatest impact?
• How can we realize the potential of digital instructions to reach a wide range of learning styles and preferences?
• Why is it important to incorporate human factors expertise into promotional digital instructions?
• What are the biggest barriers to realizing the potential of digital instructions, and what can we do about them?
• How do we evaluate digital instructional resources in an effective way?
• What are best practices when facilitating access to these types of materials?
• How do you re-design instructional material whilst remaining compatible with approved product labelling?
• What patterns in user feedback and behaviour have you observed during digital instructional evaluation?
Featuring expertise from both leading device manufacturers and device consultancy, the panellists will share key insights into the development of effective digital instructional material, including key human factors approaches. This will include how to conduct effective evaluation of digital instructions, such as appropriate study design and moderating techniques when assessing digital solutions. It hopes to highlight the importance of gaining user insights throughout the process and how this can look differently to when evaluating traditional paper-based and physical device solutions. The panel will draw from insights from hundreds of user study sessions seen by panelists, to provide the audience with a general understanding of good and bad practices when it comes to digitalised instructional designs as well as their longstanding experience in managing commercial, regulatory and technical factors during development and market submission.

Guo, C. et. al., 2020, Challenges for the evaluation of digital health solutions—A call for innovative evidence generation approaches. NPJ Digital Medicine. https://doi.org/10.1038/s41746-020-00314-2
Authors
Associate Director, Human Factors
Event Type
Poster Presentation
TimeTuesday, March 264:45pm - 6:15pm CDT
LocationSalon C
Tracks
Digital Health
Simulation and Education
Hospital Environments
Medical and Drug Delivery Devices
Patient Safety Research and Initiatives