Presenter

Bob directs UX and human factors initiatives for Orthogonal’s SaMD projects. He oversees user definition, use environment analysis, user workflow modeling, and interface design & development for FDA in an agile environment. Over the past two decades, Bob has worked with a range of enterprises, designing successful new products and reenergizing existing products. He has worked with both startups and Fortune 500 firms as a lead designer blending traditional design and human factors processes in an agile development framework.